The Social Science of Repins

Pinterest has over 100 million active users and we’re starting to get some data on their repinning habits. Pinterest is the epitome of what it means to go viral, over 80% of pins are repins.  What does that mean for those of us who are interested in marketing? 70% of brand engagement on Pinterest is generated by users, not the companies who are marketing the brands.

%

Re-pins

Repinnology

What makes us re-pin?

%

Pins With Less Crowded Layout

%

Tutorials Pins

%

Trending Topics Pins

%

Pins With Lighter Images

%

Pins With 50 Percent Color Saturation

%

Pins With Prices

Monetizing Pins

 

Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54. Facebook, in second-place, is $71.26.

Want to Learn More?

FOR THE PAST year, a Philadelphia-based startup called Curalate has been stalking Pinterest, amassing a database of millions of images shared on the picture-collection hub, plus information on how often those images were shared, liked, or commented upon. They’ve worked with nearly 800 brands, to help them tell their stories through imagery in order to drive engagement, build awareness, and form stronger, more meaningful relationships with consumers.