The Social Science of Repins
Pinterest has over 100 million active users and we’re starting to get some data on their repinning habits. Pinterest is the epitome of what it means to go viral, over 80% of pins are repins. What does that mean for those of us who are interested in marketing? 70% of brand engagement on Pinterest is generated by users, not the companies who are marketing the brands.
Pins With Less Crowded Layout
Trending Topics Pins
Pins With Lighter Images
Pins With 50 Percent Color Saturation
Pins With Prices
Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54. Facebook, in second-place, is $71.26.
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FOR THE PAST year, a Philadelphia-based startup called Curalate has been stalking Pinterest, amassing a database of millions of images shared on the picture-collection hub, plus information on how often those images were shared, liked, or commented upon. They’ve worked with nearly 800 brands, to help them tell their stories through imagery in order to drive engagement, build awareness, and form stronger, more meaningful relationships with consumers.